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The American Red Cross and Edison launch safety and emergency preparedness partnership | Northamerica

The American Red Cross and Edison launch safety and emergency preparedness partnership

The American Red Cross and Edison International launched Prepare SoCal, a three-year public awareness campaign to help individuals and communities prepare for life-threatening disasters.

Los Angeles Mayor Antonio Villaraigosa, American Red Cross of Greater Los Angeles CEO Paul Schulz, actress and Red Cross Celebrity Cabinet member Jamie Lee Curtis, and Edison International?s Senior Vice President of Corporate Communications Janet Clayton joined in announcing the partnership. Every $1 invested in preparedness saves more than $4 in post-disaster response costs. Most Southern Californians acknowledge being unprepared for emergencies.

Founding partner Edison International?s $1.5 million contribution will enable Prepare SoCal to train up to 250,000 volunteers in first aid and CPR, along with 70,000 general volunteers to serve in American Red Cross shelters. Project goals include creating spaces in shelters to serve a half-million people and gearing up to serve 4 million meals a day. Among these trained American Red Cross volunteers would be hundreds of employees of Edison International and its subsidiaries, Southern California Edison and Edison Mission Group.

"We are grateful to Edison International for this essential support for preparedness, the most critical step in a community's ability to recover from a disaster," said Schulz. "With support from many individuals, organizations, businesses and government agencies, the goal of Prepare SoCal is to create more resilient communities that are better-equipped to help each other prevent, prepare for and respond to life-threatening disasters."

Edison International's gift came from shareholder funds and is not reflected in customer rates. In partnership with several local and regional California chapters of the American Red Cross, the company is sponsoring public preparedness training sessions and is distributing preparedness kits at dozens of community, school and public events. Programs and materials will be provided in several languages, with specific materials and events targeted at low-income and ethnic communities that traditionally are less prepared for emergencies.

"Our longtime collaboration with the American Red Cross is a complementary partnership that combines our respective resources, talents and deep concerns about keeping our communities safe," said Clayton, Edison International's senior vice president, corporate communications. "We don't have control over natural disasters, but we can control our response to them and we can always be prepared."
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Posted by Gloria Llopis | 2012-04-02