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SMA continues to expand technology development and internationalization in 2012 | Europe
 
   

SMA continues to expand technology development and internationalization in 2012

The Managing Board of SMA Solar Technology AG (SMA/FWB: S92) estimates that the global photovoltaic market will experience subdued growth in 2012. At the moment, it is dificult to ascertain whether Asian and American markets can fully compensate for the decline in European markets due to cuts to solar power subsidies in different countries. SMA will continue to pursue its 2012 internationalization strategy and invest even more into technology development.

The Managing Board of SMA Solar Technology AG is expecting moderate growth in the global photovoltaic market in 2012, although a decline in the market remains a possibility. European markets have suffered cuts to incentive programs.

?Due to current market conditions, technological innovations alone are not enough to compensate for the possible drop in sales. Given the current price level of PV plants, foreign markets will develop at a faster pace. In response we will pursue our internationalization strategy even more aggressively and increase foreign sales to over 80 percent. This will allow us to significantly reduce our dependence on European photovoltaic markets,? explains Pierre-Pascal Urbon.

To drive the key technologies of tomorrow, SMA will invest over ?100 million in research and development. ?The success of the energy revolution depends on technologies for managing decentralized energy production and integrating energy storage solutions. By focusing on strategic areas such as energy management and grid integration at an early stage, SMA is currently able to offer solutions that can meet demands of the future,? remarks Mr. Urbon. ?Our expertise allows us to play an active role in ushering in the global energy revolution. It not only helps us stand apart from the competition, but also allows us to lower system costs.?

PV plant prices have actually gone down by almost 60 percent since 2008. According to Mr. Urbon, the lower prices are primarily the result of technological innovations. ?Today photovoltaics are becoming commercially competitive and increasingly being used on a global scale. Thanks to our wide range of high quality and flexible products combined with our subsidiaries in 19 countries and a tight-knit service network, SMA is uniquely positioned in the photovoltaic market. SMA has the financial strength to take advantage of future growth opportunities on its own,? says the Speaker of the Managing Board.

The Managing Board predicts an increase in sales in all business areas over the coming years. However, due to the foreseeable changes in different incentive programs and the generally high dynamism of global photovoltaic markets, accurate forecasts are currently not possible.
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Posted by Gloria Llopis | 2012-03-15