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SCHWEIZER implements diversification strategy and starts market entry into PV in Asia | Asia Pacific
 
   

SCHWEIZER implements diversification strategy and starts market entry into PV in Asia

Schweizer Electronic AG, one of the leading manufacturers of premium PCBs as well as innovative solutions and services for automotive, solar and industry electronics, today informs about first concrete steps regarding the diversification of their business strategy. Following the foundation of the business division ?Energy? in spring 2011 the company announced last weekend via an ad hoc release the start of a production of photovoltaic (PV) ? high efficiency modules in Asia as well as the set-up own sales channels for solar parks in China. The investment volume for the first production line amounts to 50 to 60 million USD. By investing anticyclically, SCHWEIZER plans to participate in the expected positive development of the photovoltaic market. ?We believe in the future of photovoltaic?, says Dr. Marc Schweizer, CEO of SCHWEIZER AG, the solar strategy of the company. ?Just now is the right point in time to enter the solar business. With our planned production line we are excellently positioned to directly meet future demands?, he explains.

The photovoltaic market (?PV?) experiences a growing demand for high efficiency modules. The present supply shortage will presumably get worse in future. Particularly due to an excellent costperformance ratio, high efficiency modules can contribute to quickly achieving grid parity and hence to generating competitive power. Additionally, power obtained from conventional fossil fuel, is expected to become more expensive in future. However, PV production faces big challenges: Optimum process technology and high production yields must be guaranteed. Applying most modern and innovative technologies of the next generation of equipment for the PV production is necessary to counteract the ongoing high pressure to reduce cost in cell while simultaneously increasing efficiency and gradually reducing cost in the long run.

Schweizer Energy fulfils these requirements and will operate a plant for manufacturing high efficiency modules with up to four 100 MW production lines in the Chinese City Nantong, about 100 km north-west of Shanghai. The capacity per production line is among the highest worldwide. Beyond, production lines are set-up in a modular way to allow for integration of latest process steps in future.

Cells and modules to be produced feature a degree of efficiency higher 19 % in the first stage and higher 20 % in the second stage and offer an excellent cost-performance ratio. This performance is being facilitated by implementing highly innovative and trend-setting technology which had not been available before. This technology allows for fully integrating cell and module manufacturing as well as for reducing consumption of raw materials. Thus SCHWEIZER will be granted technology leadership, similar to their core business PCB. The strategic technology partner for the first of the production lines will be Schmid Group, Freudenstadt. Schmid is an experienced and long-term equipment supplier of Schweizer Electronic AG and world market leader for turnkey production lines for wafer, cell and module production in the area of PV. Product equipment of Schmid uses the most successful emitter
technology, whereof 6 gigawatts (GW) have been sold and already are in production operation for the most part. Furthermore, the planned new production plant will employ the revolutionary contact-free ?HiMet? metallization technology with laser transfer and nanoparticles inkjet printing for the first time.

Dr. Marc Schweizer comments on the cooperation with Schmid Group: ?It is initially of prominent importance for the marketability of PV modules to have the right production processes that allow for mass production and permanent reduction of production cost. On a sustainable basis we have already proven in our core business of PCB production that we are able to advance cost-efficient highly qualitative products to series-production within shortest time using equipment of the latest generation. Now we are strengthening our expertise with the recognized know-how of our competent partner Schmid Group.?

Christian Schmid, managing director of Schmid Group, explains the cooperation with SCHWEIZER: ?SCHWEIZER?s
recognized core competency in the area of manufacturing know-how and process optimization in the electronics industry as well as Schmid?s technology competency are an optimum combination. We dispose of comprehensive experience in quickly ramping-up turnkey PV cell and module manufacturing projects, whereof more than 90 % of the process technology is being developed and produced within Schmid Group. All these factors from a unique basis for a long-term and sustained success of this investment. The production site will be a milestone for the next generation
of cell and module manufacturing. Operating cost will be highly competitive on the global PV market. We are looking forward to realizing this project together with SCHWEIZER.?

Within the area of PV, Asia is an emerging market. Attractive site and logistics conditions were key in selecting a production location as was an investment agreement with the City of Nantong. SCHWEIZER was able to win a strategic co-investor for this project who disposes of an excellent network in the Asian region. Start of production is planned for 2013. The set-up of the plant will be accompanied by an Asian management team of SCHWEIZER. The local team disposes of comprehensive experience in the PV industry and will be supported by an expert team of Schmid Group.

In parallel to building the PV production SCHWEIZER is working on setting-up their own sales channels in Asia. Beyond the planned PV production SCHWEIZER Energy will thus act as a system integrator for the consulting, projecting and installation monitoring of solar parks and their maintenance and operations in the area of sales service. For this part of the business RALOS New Energies AG, Griesheim, will bet he experienced and competent cooperation partner of SCHWEIZER. RALOS develops, plans, builds and operates innovative PV parks, predominantly in Europe, whose performance spectrum covers all system sizes, ranging from private solar systems to high performance large-scale power plants. The company has substantial experience in partnering models and international projects.

Target market for Schweizer Energy is Asia Pacific, however, in particular China. It is planned to sell cells/modules via international sales channels but also on the local market. The emerging market for renewable energy in Asia offers excellent entry and growth opportunities. Moreover SCHWEIZER is still outstandingly well-connected in this region and well-known as a technology leader, originating from their previous business activity during the Joint Venture Pentex-Schweizer. Only recently the company succeeded in closing two MoUs with the Joint Venture Sino Singapore about projection parks in two of the most important eco-cities (Guangzhou Knowledge City und Nanjing Eco Hightec Island) in China. This Joint Venture is based on a treaty between China and Singapore to jointly develop socially a socially harmonious, environmentally friendly and resourceconserving cities in China. Hence SCHWEIZER has already opened up first sales channels and is able to also market modules produced in their own plant in Nantong.

Dr. Marc Schweizer emphasizes: ?In our strategy we have determined to further explore business areas beyond our successful core business PCB in order to generate significant revenues for SCHWEIZER Group in the coming years. By producing high efficiency modules and in parallel establishing our own sales channels in China, we are convinced to generate further profitable growth for SCHWEIZER Group. We expect an attractive development of the photovoltaic market, independent of a possible reduction of government aids. Within this context, our partners and we have assigned the highest priority to the topics of cost reduction and mastering technological challenges in this new business division.?
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Posted by Gisela Bühl | 2011-11-21